Fujifilm X half Digital Compact Camera – Charcoal Silver ( 513970

Experience a fresh take on photography with the FUJIFILM X half - a compact digital camera inspired by classic half-frame film models, and now part of the renowned X Series. Weighing just 240g and available in three stylish colourways, the X half blends timeless design with innovative features that invite creativity and storytelling in every shot.

Crafted with vertical shooting in mind, the X half features a distinctive 3:4 aspect ratio rear LCD monitor and an optical viewfinder that encourages smartphone-style framing in a classic body. Its intuitive touch controls and thoughtfully designed layout make capturing stills and videos feel natural, spontaneous, and fun - wherever you are.

At the heart of the camera is a 1-inch back-illuminated sensor paired with a 32mm F2.8 prime lens (35mm equivalent), echoing the familiar field of view of Fujifilm's QuickSnap one-time-use camera. The result is crisp, vibrant imagery in a format that feels both nostalgic and entirely new.

With the new "Film Camera Mode," the X half simulates the thrill of analogue photography in a digital age. Choose your film simulation and number of shots, then wind the top-mounted frame advance lever after each capture - just like film. There's no image review until the roll is "finished," bringing back the anticipation of waiting to see your photos.

Film lovers will also appreciate the 13 built-in Film Simulations, including the beautifully nuanced REALA ACE, as well as the addition of three new filters - Light Leak, Halation, and Expired Film - each designed to evoke the distinct mood of vintage film photography. The Grain Effect enhances this further, lending a tactile, timeless texture to your images.

The X half doesn't just shoot - it tells stories. The in-camera 2-in-1 feature allows you to combine vertical stills and video clips with a simple flick of the frame lever. Want even more creative control? The new dedicated X half app lets you curate your favourites, edit layouts, and even customise dividing lines to craft unique split images, ready to share or print.

Speaking of sharing, the X half connects seamlessly to your smartphone via Bluetooth. Transfer photos and videos with ease, upload directly to social media, or print cherished moments using an instax™ Link series printer. The app even makes it possible to enjoy your work as a digital gallery, create contact sheets after digital development, and order personalised photo products.

With its lightweight build, nostalgic design, and an array of creative tools, the FUJIFILM X half brings the joy of photography to everyone. Whether you're capturing fleeting moments, telling visual stories, or exploring the look and feel of film - this little camera invites you to see the world differently.